Link to Evaluation Blog

http://jasminesvideoevaluation.blogspot.co.uk/
The above link will take you to my evaluation blog

Magazine Advert Design Idea

My idea for the magazine advert is to have 2 pictures of my main actress as the focus of the poster, they will be full length shots of her standing against a white background. They will show her before and after looks, of her as a girly, stereotypical girl, which is how she looks in the video when trying to fit in with her friends and act 'normal'. And the second shot will be of her dressed more Gothic and more herself, as she looks in the video when she becomes who she really wants to be and feels more comfortable and happy. These pictures will be next to each other, and above and below these pictures will be lots of screen-shots from throughout the video to show the audience some of what it includes and make it more appealing for them to watch and buy the album.
The text I will include will be the band and album name, the release date, and finally a rating from a music magazine.

Digipak Design Idea

My idea for the front of my digipak is to have 2 pictures of my actress as she looked at the beginning, and as she looked at the end of the video merged together. By doing this it will be a striking and eye catching front cover, although by putting it in black and white it will make it more muted and subtle.
For the text on the front cover I will include the band and the album name, both in a simple font, although I want the band name to look as though they have signed the cover of the album in the top left hand corner, and the name of the song to look almost like a typewriter font at the bottom of the cover.




On the back of the digipak, my idea is to have a shot of my actress holding a board with all of the songs written onto it, I feel that this is a different way of presenting the list of songs and represents the uniqueness of the artist. To the left is an example picture I have used, where I have put some song names onto the board aswell.










On the back of the booklet I will have a shot of my artists hanging from the monkey bars in a playground, drawing on their back story, and not making themselves too prominent in advertising the album, however still showing who they are and how they want to be portrayed as artists.

Shot Storyboard (pictures)

Below is my shot storyboard for my video using screen-shots from the clips I have filmed:

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Music Artist Development

Name: The Monkeys

A monkey is an animal associated with fun and excitement, this is the image that I want my band to portray, and so I chose this name in order for people to associate them with being an exciting and different band. The name is also very memorable, as it is unique and fairly individual.

Image: The way I want my band to look is fairly normal so that they are relatable to their audience, and so that it properly reflects their back story. They will have a similar style although they won't look the same so that it shows them as individuals, they will wear casual clothes such as converse, jeans and and a t-shirt.

Back Story: The Monkeys started out as childhood friends, growing up together and going to music classes together. They decided to come together as a band when they were teenagers and have gradually become more popular. They got their band name from when they used to play on the monkey bars together when they were younger, and wanted to


Comparable Artists: They are comparable to bands such as you me at six or the arctic monkeys for their style of music and the style of their videos. They also relate to bands like the vamps as they are young and new into the music industry.


How I will 'Sell' the Artist: I will sell the artists by using an image of them both on the monkey bars in the digipak to show some of their back story and to show the auxin a side to them other than just when they are singing. However on the front of the digipak the picture will not be of them, it will instead be an image of the actress in the video's face, half of how she is at the beginning and half of how she is at the end. This image will be eye catching in order to make people notice the album ad to show the artists as adventurous in the way they advertise themselves.

Target Audience for my Music Video

Target audience:

I feel that  the age of my target audience would be fairly young, perhaps mid teens to early twenties, this is because the people in my video are around this age (17/18), and it means that they would be more relatable for the audience. They would be able to relate to what my main actress is going through at that time in her life.
In terms of the gender for my target audience, I am going to aim it at both genders. The style of the song itself is popular among males and females, and by my band members being male and the actress being female, it will be relatable for both genders. As well as this I feel that the settings and the mise-en-scene I have used will appeal to both genders, being outdoors and very natural, the concept of light and candles is something both genders can understand, and as the storyline is very simple, it appeals equally to both genders.
The style of the music is slightly more alternative, so the audience for the song would be someone fairly more alternative and different. Although as the alternative audience for music is fairly small and quite specific, I will be aiming my video to a wider range of people.

The Main Actress- End Look

Below shows the look I created on my main actress at  the end of the music video. This look is intended to portray a very individual, slightly gothic and even a grunge type of look. I created this look as a contrast to what you see the girl to look like at the start of the video, to emphasize how she has changed, I showed this through her clothes, and her makeup, all being dark and almost like a tomboy.

Shooting Plan 2

Shooting Plan 1

Audience Research Questionnaire- Results

Audience Research Questionnaire

Below is the questionnaire I wrote in order to do research on what people want and expect in a music video, this means that when creating my music video I can suit it to how people want it to be. I will have another post showing my results from this questionnaire.

Shot Storyboard

Below is a table of how I want my video to be. It shows ideas I have for each shot, and how long it will last for, as well as the type of shot it is. By creating this it will make it easier for me both when I am filming and when I am editing my video, as I will know what shots I need to film, and when I am editing I will know how long each shot needs to last in order to fit with the time of the video.

Shot number	Song Lyrics	Time in song	Length of shot	Type of shot	What happens
1	No lyrics (instrumental)	0.00-0.05	5 secs	Mid shot	Shot fades in from black to one band member playing the guitar along with the beat
2	Well somebody told me	0.05-0.09	4 secs	Close up	Shot of a band member singing this lyric
3	That I would be a dreamer for life	0.09-0.13	4 secs	Medium close up	Shot of girls feet walking in door and removing her high heels (slow motion)
4	Somebody told me I would never reach, the other side	0.13-0.20	7 secs	Mid shot	Both band members in shot, same one as before singing these lyrics
5	Well you say I’m old news, but cross your fingers I’m yours to lose	0.20-0.27	7 secs	Mid shot	You see the girl sitting down and then looking into her mirror, looking very sad and emotional
6	What if I told you, things will never improve	0.27-0.34	7 secs	Long shot	Band members singing this song.
7	And if I lived a lie	0.34-0.38	4 secs	Mid shot	Shot of girl looking in mirror, her makeup running down her face, and she undoes her hair and messes it up (slow motion)
8	Would someone meet me on the other side, so I	0.38-0.46	8 secs	Mid shot	The girl the uses a face wipe and you gradually see her take off her makeup
9	Can burn up bright	0.46-0.49	3 secs	Mid shot	Band members sing the song
10	So I can burn, so I can burn	0.49-0.55	6 secs	Long shot	Band members sing the lyrics
11	The grass is always greener	0.55-1.00	5 secs	Close up	Girls feet wearing converse step out onto a field
12	Someone else’s past is always cleaner	1.00-1.03	3 secs	Close up	Girls head, now wearing a beanie hat, takes a deep breath
13	But I’m a believer	1.03-1.07	4 secs	Close up	One of the band members singing the lyrics
14	That there’s a fool in all of us	1.07-1.11	5 secs	Extreme long shot	The girl stood in the field, puts out her arms and spins around
15	And if I lived a lie	1.11-1.15	4 secs	Long shot	Girl runs through the field
16	Would someone leave me on the other side	1.15-1.19	4 secs	Close up	Shot of her feet stepping over a fence in-between fields.
17	So I can burn up bright	1.19-1.25	6 secs	Long shot	She walks through a path of tea lights
18	Oh I don’t really know where our ghosts go	1.25-1.29	4 secs	Long shot	Band sings the lyrics
19	No I don’t really know where our ghosts go	1.29-1.33	4 secs	Close up	Side shot of girls feet getting faster going through the path of tea lights
20	So live a lie	1.33-1.36	3 secs	Long shot	Girl runs through the path of tea lights
21	Just tonight	1.36-1.39	3 secs	Mid shot	Band singing the lyrics
22	Tonight	1.39-1.46	7 secs	Mid shot	The back of the band walking towards the field (slow mo)
23	No lyrics (instrumental)	1.46-1.50	4 secs	Long shot	Band walk up to two drums in the field and sit down in front of them (slow mo)
24	No lyrics (instrumental)	1.50-1.55	5 secs	Long shot	Girl walks up to a tree and sits down leaning against it (slow mo)
25	We are believers, we are believers	1.55-1.58	3 secs	Close up	Clip of the band sat playing the drums and singing the lyrics
26	We are believers, we are believers	1.58-2.02	4 secs	Mid shot	Girl sitting by the tree listening to a song through her headphones and tapping her phone along to the beat
27	We are believers, we are believers	2.02-2.05	3 secs	Mid shot	Shot of the band singing the song and playing the drums to the beat.
28	We are believers, we are believers	2.05-2.08	3 secs	Mid shot	Shot of girls feet, being able to see the tea lights in the background tapping along to the beat.
29	We are believers, we are believers	2.08-2.13	5 secs	Long shot	Shot of the band singing the song and playing the drums to the beat.
30	We are believers, we are believers	2.13-2.16	3 secs	Long shot	Girl stands up from the tree (slow mo)
31	We are believers, we are believers	2.16-2.19	3 secs	Extreme long shot	Shot of the band singing the song and playing the drums to the beat.
32	We are	2.19-2.23	4 secs	Mid shot	Band are back in the hall, singing the lyrics, both members in shot
33	We are	2.23-2.27	4 secs	Long shot	Band in the hall, singing the lyrics
34	If I lived a lie	2.27-2.30	3 secs	Mid shot	Birds eye view, first of grass in field, and you see the girls head as she lays down, she looks very happy
35	Would someone meet me on the other side	2.30-2.35	5 secs	Long shot	Girl walks up to the fence and leans against it, looking over to the other side
36	So that I, can burn up bright	2.35-2.40	5 secs	Long shot	Girl walks through path of tea lights
37	And if I lived a lie	2.40-2.44	4 secs	Close up	One band member singing the lyrics
38	Would someone meet me on the other side	2.44-2.50	6 secs	Long shot	Band singing and playing instruments to the song
39	So that I, can burn up bright	2.50-2.55	5 secs	Long shot	Girl gets into bed
40	Oh I don’t really know where our ghosts go	2.55-2.59	4 secs	Long shot	Now morning, girl gets up
41	No I don’t really know where our ghosts go	2.59-3.02	3 secs	Close up	Girl putting on makeup and doing hair, mascara, lipstick etc.
42	So live a lie	3.02-3.06	4 secs	Close up	Girl putting on makeup and doing hair, mascara, lipstick etc.
43	Just tonight	3.06-3.08	2 secs	Close up	Girl putting on makeup and doing hair, mascara, lipstick etc.
44	And burn up bright	3.08-3.12	4 secs	Long shot	Band play instruments, finish the song
45	No lyrics (instrumental)	3.12-3.16	4 secs	Close up	Girls head as she steps outside, looking as she did at the start, looks sad, and takes a deep breath
46	Song fades out	3.16-3.24	8 secs	Close up	Girl blows out the candle and shot goes to black