Music Artist Development

Name: The Monkeys

A monkey is an animal associated with fun and excitement, this is the image that I want my band to portray, and so I chose this name in order for people to associate them with being an exciting and different band. The name is also very memorable, as it is unique and fairly individual.

Image: The way I want my band to look is fairly normal so that they are relatable to their audience, and so that it properly reflects their back story. They will have a similar style although they won't look the same so that it shows them as individuals, they will wear casual clothes such as converse, jeans and and a t-shirt.

Back Story: The Monkeys started out as childhood friends, growing up together and going to music classes together. They decided to come together as a band when they were teenagers and have gradually become more popular. They got their band name from when they used to play on the monkey bars together when they were younger, and wanted to


Comparable Artists: They are comparable to bands such as you me at six or the arctic monkeys for their style of music and the style of their videos. They also relate to bands like the vamps as they are young and new into the music industry.


How I will 'Sell' the Artist: I will sell the artists by using an image of them both on the monkey bars in the digipak to show some of their back story and to show the auxin a side to them other than just when they are singing. However on the front of the digipak the picture will not be of them, it will instead be an image of the actress in the video's face, half of how she is at the beginning and half of how she is at the end. This image will be eye catching in order to make people notice the album ad to show the artists as adventurous in the way they advertise themselves.